Insight Austria - the research group for behavioral economics focuses on developing and evaluating concepts and measures built on insights of research in behavioral economics. We identify potential efficiency gains and raise that potential by implementing evidence-based measures, grounded in behavioral science. By taking behavioural economic principles into account, intended changes in behaviour can often be achieved more cost-effectively, efficiently, and sustainably compared to situations where only classic steering instruments such as laws or financial incentives are used. A promising policy mix includes behavioural economics.

Developing behavioural economic measures requires a broad perspective on human behavior, including the existence of individual cognitive barriers or distractors and their causes. Such a human-centered approach allows us to design choice environments that generate substantial behavioral change, importantly, without limiting an individual’s freedom of choice. To test for effectiveness, we conduct randomized controlled trials. These three phases (analysis, intervention design, evaluation study) build on each other and form our "Behavioural Insights Approach".

The main focus of Insight Austria lies in:

  • applying concepts of behavioral economics to a broad range of problems
  • designing and implementing comprehensive evaluation studies

The research group is led by Katharina Gangl.

Head of Research Group

Bild Katharina Gangl

Katharina Gangl

Head of Research Group, Sprecherin für Verhaltensökonomie
+43 1 59991 147
katharina.gangl(at)ihs.ac.at