People

  • Dr. Mag. Robert Braun

    • Techno-Science and Societal Transformation
  • Politics of social epistemology, autonomous mobility, responsible research and innovation, corporate social responsibility, ethics

  • Bild Robert Braun
  • Mobilities

    The 21st century may be characterized by being on the move. People, goods, ideas as well as technologies, imaginaries and systems of beliefs are moving with an increased pace, distance and complexity. In the last ten years a ‘new mobility paradigm’ has emerged in social sciences to tackle challenges, problems and opportunities of everything being on the move. Socio-technology transitions enable, influence and generate mobilities. Innovations create niches, regimes and landscapes that shape our present as well as our future. We believe that systems of innovations are predominantly social, therefore they are mainly not about changes in technology but mainly about policy, practices, structures and creation of meaning. Our work is influenced by ideas of Michel Foucault, Ulrich Beck, John Urry as well as our peers is mobilities, RRI, and STS research.

    We are especially interested in how technology changes in mobility create new knowledge(s) and truth(s) as well as how different regimes of truth influence technology innovations. Our aim is to bring a social science and social philosophy perspective, as well as a participatory, stakeholder informed and engaged research method to transformations in and of mobility through a responsible research and innovation approach. Our main focus is on the social, ethical and epistemological aspects of new forms of mobility: autonomous, mobility-as-a-service, on-demand mobility arrangements; changes in public and private, individual and shared, path dependent and persuasive modes and systems of transportation; challenges of urban shared spaces and opportunities in increasing urban livability and wellbeing.

    Robert studied philosophy of arts and history at the University of Budapest, in 2002 he did his PhD in philosophy. 1991-94 he was assistant professor at ELTE University of Budapest, from 1994 he is Associate Professor at Corvinus University in Budapest. He also used to be Pro-Rector of International Business School in Budapest. From 2015 he is also Professor at Lauder Business School in Vienna. He did research at Rutgers University in the US, at the Institute of Advanced Studies in Wassenaar, Netherlands, and taught at numerous universities in the EU and the US. His research projects involve the representation and engagement of stakeholders in corporate communities as well as the societal impacts of autonomous mobility. His core reserach interest is in the politics of societal transformation. His past research includes the politics of historiography [creation of knowledge and meaning in relation with the past]; the politics of corporations [creation of knowledge through social exchange/business]; and, currently, the politics of autonomous mobility [creation of knowledge through technology].

     

  • Books

    (2015): Corporate Social Responsibility HUN, Akadémiai Kiadó, Budapest

    (2010): The Apple of Dirty Fred (Piszkos Fred almája) HUN, Jaffa Kiadó, Budapest.

    (1995): Holocaust, Narrative, History (Holocaust, elbeszélés, történelem) HUN. Osiris Kiadó, Budapest.

    Book chapter(s)

    (2016): The Autonomous Vehicle (AV) Revolution (ENG), In: Alexander Balthasar, Blaž Golob, Hendrik Hansen, Robert Müller-Török, András Nemeslaki, Johannes Pichler, Alexander Prosser (eds): Central and Eastern European e|Dem and e|Gov Days 2016: Multi-Level (e)Governance: Is ICT a means to enhance transparency and democracy?. Wien: Austrian Computer Society, 2016. pp. 521-530.

    (2016) Braun Róbert: A politikai márka (The political brand -- HUN) In: Bauer András, Kolos Krisztina (szerk.) Márkamenedzsment. 300 p.  Budapest: Akadémiai Kiadó, 2016. pp. 211-223.

    (2014): The effects of politics on consumption (A politika hatása a fogyasztói magatartásra) HUN, In.: Sugatagi Gábor, ed. Consumption, Society 1989-2014 (Fogyasztás, Társadalom 1989-2014) HUN, GfK, Budapest

    (2013): The communicating company: identity and signage (A kommunikáló vállalat: identitás és arculat) HUN, In.: Bauer-Horváth (eds.): Marketingcommunication (Marketingkommunikáció), Akadémiai, 118-134. pp.

    (1998): A theory of post-traditional identity (A poszt-tradicionális identitás elmélete) HUN. 50 years of Budapest University of Economics (50 éves a Budapesti Közgazdaságtudományi Egyetem). Budapesti Közgazdaságtudományi Egyetem, Budapest. p. 669-675. pp.

    (1997): The Holocaust and Problems of Representation.(ENG) In: Keith Jenkins (ed.): The Post-Modern History Reader. Routledge, London. 418-425 pp.

    Journal article(s)

    (2017): Kinotopias: The politics of post-automobility, Mobilities, forthcoming

    (2013): Corporate politics: social responsibility, corporate communities and the future of strategy (A vállalatok politikája: vállalati, társadalmi felelősségvállalás, vállalati közösségek és a vállalati stratégia jövője), HUN Vezetéstudomány 44. kötet. 2013. január, pp. 18-28
    (2011): Defending politics (A politika védelmében.) HUN Élet és Irodalom 39,

    (2010): The architect of victory (A győzelem mérnöke.) HUN Hírszerző 2010.09.08., .

    (2010): On the vision of „death of PR” HUN Kreatív 12, 4-6. pp.

    (2009): The R generation (Az R-generáció. ) HUN Figyelő Top 200 : magyar cégek ranglistái: a legnagyobb vállalkozások a számok tükrében 116-118. pp.

    (2009): Brand of Hungary: Why (not)? (Magyarország márka : miért (ne)?) HUN Marketing & Menedzsment 2, 48-52. pp.

    (2008): CSR: before the revolution (CSR: Forradalom előtt. ) HUN Figyelő Top 200 : magyar cégek ranglistái : a legnagyobb vállalkozások a számok tükrében .

    (2007): Baseline study on CSR - Practices in the New EU Member States and Candidate Countries.  (with Mark Line) UNDP, www.acceleratingcsr.eu/uploads/docs/BASELINE_STUDY_ON.pdf

    (2007): Aknowledgement and identity (Elismerés és identitás.) HUN Fordulat , pp. 44-78.. tek.bke.hu/fordulat/ford07tek20.pdf

    (2006): On the boarderline in CSR (Hol a határ a vállalatok társadalmi felelősségvállalásában? ) HUN Kreatív 7, 12. www.kreativ.hu/cikk/hol_a_hatar_a_vallalatok_tarsadalmi_felelosseg_vallalasaban_

    (2002): Communication effects of 9/11 (A WTC elleni támadás kommunikációs hatásai.) HUN Marketing & Menedzsment 1, 22-26. pp.

    (1998): The great revenge (A nagy leszámolás.) HUN Replika 33-34, 261-267. pp.

    (1994): The Holocaust and Problems of Historical Representation. History and Theory 2, 172-197.

    Conference publication(s)

    (2010): Parties as brand communities: challenges and opportunities (A pártok mint márkaközösségek: kihívások és lehetőségek. Magyar Fogyasztó: A közügyek fogyasztói. 2010. február 17., Budapest. www.magyarfogyaszto.hu/file/MFSZ_kozugyek.pdf

    (2010): Community-based Brand Management. (ENG) Marketing Theory Challenges in Emerging Societies - EMAC Regional Conference. 2010. szeptember 23-25., Budapest, Budapesti Corvinus Egyetem.

    (2010): Brand value assessment in the age of new costumers: the power of brand communities (Márkaérték-mérés az új fogyasztók korában: A márkaközösségek ereje.) with Rita Lukács, Marketing Oktatók Klubja, 16. Országos Konferencia, Új fogyasztó, új vásárló szekció. 2010. augusztus 26-27., Budapest, Budapesti Kommunikációs és Üzleti Főiskola.

    (2009): The politics of corporations: Corporate Social Responsibility, corporate communities, and the future of corporate strategy. (ENG) EASY-ECO Budapest Conference. 2009. október 16-18., Budapest, Central European University.

    (2008): The revolution of rsponsibility (A felelősségvállalás forradalma.) CSR és Hírnévmenedzsment. 2008. április 16., Budapest.

    (2008): Business revolution? Challenges and opportunities of CSR management. (ENG) Biz Days 2008. 2008. november 24-28., Bukarest, Románia.

    (2007): Accelerating CSR Practices in the new EU member states and candidate countries. CSR in the New Europe: Challenges and Solutions. (ENG) With Mark Line, 2007. június 26., Brüsszel, Belgium.

    (2007): Responsibility in the financial sector (Felelősségvállalás a pénzügyi szektorban: transzparencia és hitelesség.) Konferencia a lakossági pénzügyek egyes kérdéseiről . 2007. május 22., Budapest.

    (2007): Social responsibility in the financial sector: transparency and accountability. IV. International Forum on Financial Consumer Protection and Education. 2007. október 15., Budapest.

    (2007): The state of CSR in Eastern Europe – the findings of the first baseline study in the region. (ENG) Annual EBEN Conference. 2007. szeptember 18-20., Leuven, Belgium. With Rita Lukács and Mark Line

     

     

     

    My core reserach interest is in the politics of societal transformation or the politics of social epistemology. My past research includes the politics of historiography [creation of knowledge and meaning in relation with the past] (Rutgers, Institute for Advanced Studies, Wassenaar), the politics of corporations [creation of knowledge through social exchange/business] (Corvinus University, Lauder Business School), and, currently, the politics of autonomous mobility [creation of knowledge through technology] (Institute for Advanced Studies, Vienna). My research projects involve the representation and engagement of stakeholders in corporate communities, transformation processes as well as the societal and political impacts of autonomous mobility. In 2007 I have been the lead researcher in the UNDP/EU research on the baseline of corporate social responsibility in the EU accession states. 

    Current project(s): Akzeptanz von Österreicherinnen hinsichtlich automatisierten Fahrens (Kuratorium für Verkehrsicherheit)

     

    Professor, Lauder Business School, Vienna

       

    • Courses: Business ethics, Philosophy of Science, The economics of marketing, The economics of finance
    • Achievement(s): Professor of the year (2016)
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    Associate Professor, Corvinus University, Budapest

       

    • Courses: Corporate Social Responsibility, The marketing of politics
    • Achievement(s): Professor of the year (2007)
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    Complex Unknown Mobilities (ENG) - Joanneum Zukunftskonferenz, 2017, Graz

    Autonome Fahrzeuge, Ethic und die Zukunft - RRI Platform Osterreich, IHS, Vienna 2016

     

    Current Projects:

    Autonomous mobility and safety [Akzeptanz von Österreicherinnen hinsichtlich automatisierten Fahrens (Kuratorium für Verkehrsicherheit)] (Kuratorium fur Verkehrssichercheit Sicherheit-Service GmbH)